Competitor stalking is either an unhealthy daily habit or something nobody does. Both lose: one burns your attention, the other misses the pricing change that mattered.
Your Squad teammate watches the four you name. Every week it reads their pricing pages and changelogs in its own browser, sweeps announcements and job boards with its research tools, and compares everything against last week's copies, which it keeps in Docs.
The Monday brief carries only what changed, with the before and after side by side. A quiet week is one line. A pricing move comes with a line on why it might matter to you.
The competitors that actually matter and what to watch: pricing, launches, hiring, positioning.
This week's pages get read in the teammate's browser and diffed against last week's copies in Docs. Changes are extracted exactly.
AI Search covers announcements, funding, and job postings. Three new sales hires is a signal worth a line.
Before and after on every change, with one line on why it matters. Delivered to Docs and your channel every Monday.
Ask in the thread and the teammate researches: a full teardown, a positioning comparison, or a timeline of their year.
COMPETITOR BRIEF — WEEK OF SEP 1 NORTHPEAK · pricing page changed Before: Pro $49/seat → After: Pro $39/seat + usage tiers Why it matters: they are now under you for teams below 10. VELLUM · 3 new job posts: two enterprise AEs, one solutions engineer. They are going upmarket. CORAL, BASEWORK · no changes. Archived copies updated.
Your teammate connects through the integrations you approve, works on its own computer with its own browser, and asks you before anything irreversible.
You name the four and what to watch.
The teammate archives this week's baseline copies into Docs. The first brief says exactly that and nothing more.
The first real change lands with before-and-after. You ask for a teardown in the thread; it arrives as a doc by afternoon.
You have not visited a competitor's site in a month, and you know more about them than when you checked daily.
An AI teammate pulls revenue, refunds, and ad spend into the same one-page report every Monday morning.
An AI teammate pulls spend and results per channel every Monday and says which one to cut.
An AI teammate turns what you shipped into drafted posts for your channels, then holds every one for your yes.