Ad dashboards show everything and say nothing. The question you actually have on Monday is simple: where is the money working, and where is it burning?
Your Squad teammate answers that question weekly, on a schedule you control. It pulls spend and conversions per channel, joins them against revenue from Stripe, and compares against last week and your targets. The report ends with a named call: scale this, watch that, cut the third.
The decision stays yours, and it arrives as a choice card. Act on it, and next Monday's report opens with what your decision did.
Google Ads and the platforms you spend on, plus Stripe so results mean revenue, not clicks.
One page in Docs: spend, results, and cost per result per channel, with week-over-week movement. A copy reaches your inbox or Slack.
Every report ends with a named call and its reasoning. You can disagree, but you cannot miss it.
The call arrives as a choice card: act, hold, or dig deeper. 'Dig deeper' gets you the per-campaign breakdown in the thread.
Cut a channel and next week's report opens with the effect. Your spend history becomes a learning loop, filed in Docs.
THE CALL THIS WEEK Cut the LinkedIn retargeting set. $1,840 spent over 3 weeks, 2 conversions, $920 per customer against your $180 average. The audience overlaps 80% with the search campaign that converts at $65. Scale: search brand terms (+30% suggested — CAC $41 and impression share left on the table). [ Do both ] [ Just the cut ] [ Dig deeper first ]
Your teammate connects through the integrations you approve, works on its own computer with its own browser, and asks you before anything irreversible.
You connect Google Ads and Stripe, and set the targets.
The first report joins spend to revenue for the first time. One channel's real CAC is triple what the dashboard implied.
You take the first recommendation with one tap. The teammate logs the decision and the before-state.
Reports open with what your decisions did. Spend is down 12%; conversions are not.
An AI teammate pulls revenue, refunds, and ad spend into the same one-page report every Monday morning.
An AI teammate tracks pricing, launches, and hiring across the competitors you actually care about, and reports only what changed..
An AI teammate turns what you shipped into drafted posts for your channels, then holds every one for your yes.